Trina Allen-Abt (Partner)

Trina is a founding partner of PLAY Management, one of the most successful full service talent agencies in Canada. She represents client’s endeavors in film, television and production in both Canada and the United States, and has recently led the expansion of PLAY with the opening of the office in Atlanta, GA.

With almost two decades in the business Trina’s clients credits and accomplishments include numerous internationally acclaimed, award winning series, miniseries, and feature films.

Trina is recognized by her tenacity, integrity and passion for deal making. Understanding her client’s strengths and career aspirations,  she works hard to forge new partnerships, and provide her clients with exciting new opportunities.  She consistently develops long lasting partnerships with her clients, and helps to nurture, guide and grow their careers.

Vickie Petronio-King (Partner)

For the past 18 years, Vickie Petronio-King has established herself as one of Canada’s preeminent talent agents, while creating PLAY Management into one of the largest and most successful management companies in Canada. Managing well established clients from Canada and the US, she has built her career on leveraging the unique talents and strengths of each actor and complimenting them with her passion, knowledge and insight into what “works”.

Vickie and her team take a total management approach to understanding the needs, goals  and vision of each client, while working to guide each project and choice along that path. Proven, successful partnerships with agencies such as WME, UTA, CAA, ICM and many others, form just part of the extensive network that Vickie has developed. This allows clients to have greater exposure on projects within North America and throughout the world. Vickie’s hard work ethic and dedication to each of her clients is underscored by her commitment to putting the right client, in the right room on the right project.

The list of leading roles and projects Vickie and her clients have worked on over the years is extensive and varied but whether it’s choosing to work on projects because of the director, the actors attached, the script or simply the challenge of the role itself,  the decision is always in alignment with the goals of the client and the aspiration of continually moving their career forward.

Lena Lees-Heidt (Partner)

With over 18 years of experience in the industry, Lena has had the pleasure of working with some of the countries most recognizable talent. Lena has exceptional relationships on both sides of the border with broadcasters, networks, studios, and the top agencies and management companies. She takes great pride and enjoyment in her work, whether it be developing young talent, or working with established, award-winning performers. She is recognized for her attention to detail, strategic approach, nurturing personality, and is always proud to be a contributing factor in her client’s accomplishments.

Although her primary focus is in talent management, Lena has also taken a keen interest in the literary and producing side of things. She has operated in the capacity of producer on various short films, and factual based projects, and loves supporting her clients in their creative endeavors when it comes to developing content .

She currently has multiple fictional projects in development with her partners at PLAY, and looks forward to expanding the company’s focus and brand in the coming years.

Andrew McCann Smith

Andrew McCann Smith is a seasoned creative producer known for spearheading and delivering bold, critically acclaimed television, feature films, comic books, and documentaries. In 2013, Andrew co-founded First Love Films which produced exceptional multi-genre content for American and Canadian broadcasters including AMC/Shudder, CBC, Verizon, and CW. First Love’s work played on some of the world’s most prestigious screens including at Sundance, TIFF, and Locarno, and took home dozens of top awards including Grand Prix at Clermont-Ferrand, Locarno’s Jury Prize, and a Canadian Screen Award. Most recently, Andrew produced digital series Warigami (CW/CBC), elevated horror film The Dark (Amazon Prime/ Dark Sky), and documentary series Cursed Films (AMC/Shudder). In 2018, First Love Films merged into Sienna Films, where Andrew was a production executive on celebrated shows including Cardinal (CTV, BBCAmerica, Hulu) and Trickster (CBC). Andrew is focused on incubating talent, developing and exploiting IP, and telling stories in new and innovative ways for international audiences.